Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without blowing the ad budget. That’s where Pay-Per-Click (PPC) advertising comes in. When used strategically, PPC can turn searches into sales, especially in the high-consideration world of home furnishings. But here’s
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to visual inspiration, social interaction, and search-driven purchasing decisions, selecting the right marketing channels is crucial for success. Digital marketing platforms like Instagram, Pinterest, Facebook, Google Ads, Houzz, YouTube, and email
It’s hard to believe, but the end is almost upon us! The end of 2023 will be here in a blink of an eye, and that is Google’s deadline for eliminating third-party cookies for ad tracking. Should I run and hide under my bed now if I’m a digital advertiser?
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is
A 50-day study on furniture imports that could reshape the competitive landscape for U.S. retailers. While details remain limited, the
Independent retailers have always faced complexity. From managing vendor relationships to tracking inventory and delivering a consistent customer experience, the
For small and mid-sized furniture retailers in the U.S., the old rule “buy deep to get a better price” has
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
