Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without blowing the ad budget. That’s where Pay-Per-Click (PPC) advertising comes in. When used strategically, PPC can turn searches into sales, especially in the high-consideration world of home furnishings. But here’s
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to visual inspiration, social interaction, and search-driven purchasing decisions, selecting the right marketing channels is crucial for success. Digital marketing platforms like Instagram, Pinterest, Facebook, Google Ads, Houzz, YouTube, and email
It’s hard to believe, but the end is almost upon us! The end of 2023 will be here in a blink of an eye, and that is Google’s deadline for eliminating third-party cookies for ad tracking. Should I run and hide under my bed now if I’m a digital advertiser?
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
The second National Furniture Safety Week is underway, with nearly 200 home furnishings companies participating. Furniture Safety Week aims to
Ever-mounting expectations of instant gratification have shaped our consumer landscape. The boss needs a project ASAP, and you need coffee
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of
On October 10, 2025, U.S. Customs and Border Protection (CBP) issued CSMS # 66492057 to implement guidance around Proclamation 10976, which
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
Stop the Loss: Proven Strategies to Cut Damage and Returns Furniture damage and customer returns don’t just cut into profits, they can also weaken
Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From managing generational
Furniture damage and customer returns don’t just cut into profits, they can also weaken customer satisfaction and long-term loyalty. In
