The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1, 2025. As he transitions from his role as President of Top 100 furniture retailer Boston Interiors, Peter Theran brings more than two decades of executive leadership across respected names in
[High Point, 10/9/2023] – The Home Furnishings Association (HFA) announced today that Chief Executive Officer Mark Schumacher has decided to step down from his role, effective May 31, 2024. “Since 2020, I have been blessed to work with HFA’s board and staff, guiding us through the COVID pandemic and the
On my 30th wedding anniversary eight years ago, my wife gave me a bracelet engraved with one of my favorite motivation phrases: finish strong. I apply that to my life as a whole and my work. I bring this up because we all need to finish 2022 strong. It has
Let me say off the top that I like tech, and in many cases, the higher the tech, the better. There are so many amazing technologic breakthroughs changing the landscape of all industries; indeed, the home furnishings industry is one of them. With that said, I find it amazing that
I’ve noticed an interesting shift in meetings we’ve had with key staff in Cabinet departments like Commerce and Transportation or with members of Congress. Before I get to that shift, you need to know that we have increased the frequency of the meetings with influencers intentionally. We have got to
Decision-making is a daily responsibility when you are an owner or manager in a home furnishings business. However, not all
Data was supposed to make decisions easier. So why do your dashboards seem to show you more ways to stay
Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home
Today’s furniture shoppers bounce between browsing sofas on Instagram at midnight and testing fabric swatches in your showroom on the
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
