HFA

HFA CEO BLOG Embrace your Authenticity
Mark Schumacher
Embrace your authenticity

Embrace your authenticity and do what you do best. On a recent trip to California, I had the opportunity to make a few store visits. While both are top 100 retailers, I learned some clear lessons that adapt to retailers of any size. Let me start by telling you what

HFA BLOG Improve your Company Culture with the 3 Cs of Culture
ProtectALL
Improve your Company Culture with the 3 Cs of Culture

Most organizations have a clearly defined set of Core Values, a Mission Statement, and a Vision. Your company culture is determined by how well your daily actions match those ideas. Here are the “three Cs of Culture” and executable ideas to improve your company culture today. Whether your organization could

BLOG Characteristics of an Engaged Leader_HFA
Home Furnishings Association
Characteristics of an Engaged Leader

An engaged leader facilitates, strengthens, connects, and inspires employees to increase their work engagement. Having engaged employees means they are happy and productive employees, and today’s leaders need to have the skills to foster engagement. HFA spoke with Lorri Kelley, owner of Lorri Kelley Advisors and a home furnishing industry

Target Audience Analysis_HFA blog
The Strategic Peacock
Your Target Audience is People, Power, & Influence

When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy

Lessons from the road visiting HFA retailers_HFA CEO blog
Mark Schumacher
Lessons from the road visiting HFA retailers

It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing

CPSC tip-over proposal_HFA GRAT Blog 1_4-2022
Chris Andresen
CPSC tip-over proposal: Your input is needed

Recently, the Consumer Product Safety Commission (CPSC) denied an industry request, co-signed by HFA, to extend the comment period for their clothing storage unit tip-over safety standard. Public comments are due to the CPSC by April 19, 2022. It is critical that the furniture retail voice is represented as they

Customer reviews are an opportunity_HFA blog
Jonathan Schulman
Customer reviews are an opportunity

My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself

Jesus Capo-chairman of the board_HFA
Mark Schumacher
Jesús Capó – Outgoing HFA Chairman of the Board

I am not big on gold watches or plaques. While they are historical ways to thank people for their dedication and service, I find that too often, a watch ends up in a drawer and forgotten, and the plaque languishes dustily on a shelf. To me, there is power in

HFA GRAT Blog_CPSC proposal on tip-over safety
Chris Andresen
CPSC proposal on tip-over safety

On January 19th, the Consumer Product Safety Commission (CPSC) voted unanimously, 4-0, to advance its Notice of Proposed Rulemaking (NPR) on a mandatory safety standard for Clothing Storage Unit tip-overs. The text in the CPSC proposal was initially published in July 2021, but the Commission did not receive a staff

The 3-10 Approach to eComm_HFA-CEO
Mark Schumacher
The 3-10 Approach to eComm 

Recently, we held a webinar relating to optimizing eComm, and it was a perfect example of the need for what I call the 3-10 approach. Just looking at eComm alone, there are so many aspects of it that you need to get right to be successful. How are you tracking

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HFA_CEO_Blog_Working on Your Behalf
HFA working on your behalf

These are unprecedented times for everyone, and specifically our industry. The customer journey is a bumpy one, thanks to COVID,

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