Over the last 18 months, HFA has engaged with industry, congressional, consumer safety, parents, and regulatory stakeholders to advocate for a consensus-driven mandatory stability standard for clothing storage units (CSU). Clothing storage unit compliance efforts culminated in the passage of the STURDY Act (Stop Tip-overs of Unstable, Risky Dressers on
FOR IMMEDIATE RELEASE: Jun 1, 2023 (Carmichael, CA) The Home Furnishings Association (HFA) proudly welcomes two accomplished industry leaders, Mariam Farach and Nora Gomez, to its esteemed Board of Directors. With their exceptional expertise and unwavering commitment to the home furnishings industry, Farach and Gomez bring invaluable perspectives and insights
As a young business leader, investing in your development is essential. Leadership development involves more than just acquiring new skills; it also requires a commitment to continuous learning. One way to develop the skills needed to be an effective leader is by finding a mentor who can provide guidance and
Embrace your authenticity and do what you do best. On a recent trip to California, I had the opportunity to make a few store visits. While both are top 100 retailers, I learned some clear lessons that adapt to retailers of any size. Let me start by telling you what
An engaged leader facilitates, strengthens, connects, and inspires employees to increase their work engagement. Having engaged employees means they are happy and productive employees, and today’s leaders need to have the skills to foster engagement. HFA spoke with Lorri Kelley, owner of Lorri Kelley Advisors and a home furnishing industry
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing
Recently, the Consumer Product Safety Commission (CPSC) denied an industry request, co-signed by HFA, to extend the comment period for their clothing storage unit tip-over safety standard. Public comments are due to the CPSC by April 19, 2022. It is critical that the furniture retail voice is represented as they
My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself
I am not big on gold watches or plaques. While they are historical ways to thank people for their dedication and service, I find that too often, a watch ends up in a drawer and forgotten, and the plaque languishes dustily on a shelf. To me, there is power in
eCommerce success hinges on more than just having an online storefront—it requires a seamless, scalable, and customer-centric platform. The shift
The home furnishings industry is experiencing a digital revolution, and operations optimization is leading the way. Advanced technologies are pivotal
Today’s customers are smart and looking for more than good furniture at great prices. What if we told you there
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z
Home is where the heart is—and it’s as unique as the people who live in it. From functional minimalism to
Let AI Revolutionize Your Advertising Discover how AI is revolutionizing advertising for home furnishings retailers. This engaging panel discussion will explore practical strategies for leveraging
Generational Consumer Buying Trends for 2025 Our expert panel will delve into the ever-changing landscape of consumer buying habits, focusing on how generational preferences and
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with other HFA member retailers to share the challenges and successes you are experiencing in your Digital
Discover how to ensure your business remains compliant, competitive, and well-informed about the legislative policies shaping the home furnishings industry.
