HFA

Clothing Storage Unit with little girl
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Clothing Storage Unit Compliance – A Sturdy Act 2023 Update

Over the last 18 months, HFA has engaged with industry, congressional, consumer safety, parents, and regulatory stakeholders to advocate for a consensus-driven mandatory stability standard for clothing storage units (CSU). Clothing storage unit compliance efforts culminated in the passage of the STURDY Act (Stop Tip-overs of Unstable, Risky Dressers on

Nora Gomez and Mariam Farach
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Farach and Gomez Join HFA Board of Directors

FOR IMMEDIATE RELEASE: Jun 1, 2023 (Carmichael, CA) The Home Furnishings Association (HFA) proudly welcomes two accomplished industry leaders, Mariam Farach and Nora Gomez, to its esteemed Board of Directors. With their exceptional expertise and unwavering commitment to the home furnishings industry, Farach and Gomez bring invaluable perspectives and insights

Hands holding icons of people to represent Human Resources
Kaprice Crawford
HFA Launches Human Resources Portal for Furniture Retailers

Home Furnishings Association Launches New Human Resources Portal for Furniture Retailers High Point, NC – The Home Furnishings Association (HFA) is excited to announce the launch of the new Human Resources Portal.  The portal was designed to serve furniture retailers’ unique HR regulatory compliance needs. The portal offers a range

The Value of Mentorship for Developing Leaders_blog-image
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The Value of Mentorship for Developing Leaders

As a young business leader, investing in your development is essential. Leadership development involves more than just acquiring new skills; it also requires a commitment to continuous learning. One way to develop the skills needed to be an effective leader is by finding a mentor who can provide guidance and

HFA CEO BLOG Embrace your Authenticity
Mark Schumacher
Embrace your authenticity

Embrace your authenticity and do what you do best. On a recent trip to California, I had the opportunity to make a few store visits. While both are top 100 retailers, I learned some clear lessons that adapt to retailers of any size. Let me start by telling you what

BLOG Characteristics of an Engaged Leader_HFA
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Characteristics of an Engaged Leader

An engaged leader facilitates, strengthens, connects, and inspires employees to increase their work engagement. Having engaged employees means they are happy and productive employees, and today’s leaders need to have the skills to foster engagement. HFA spoke with Lorri Kelley, owner of Lorri Kelley Advisors and a home furnishing industry

Target Audience Analysis_HFA blog
The Strategic Peacock
Your Target Audience is People, Power, & Influence

When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy

Lessons from the road visiting HFA retailers_HFA CEO blog
Mark Schumacher
Lessons From the Road: HFA Retailers are Community Driven

It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing

CPSC tip-over proposal_HFA GRAT Blog 1_4-2022
Chris Andresen
CPSC tip-over proposal: Your input is needed

Recently, the Consumer Product Safety Commission (CPSC) denied an industry request, co-signed by HFA, to extend the comment period for their clothing storage unit tip-over safety standard. Public comments are due to the CPSC by April 19, 2022. It is critical that the furniture retail voice is represented as they

Customer reviews are an opportunity_HFA blog
Jonathan Schulman
Customer reviews are an opportunity

My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself

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