Over the last 18 months, HFA has engaged with industry, congressional, consumer safety, parents, and regulatory stakeholders to advocate for a consensus-driven mandatory stability standard for clothing storage units (CSU). Clothing storage unit compliance efforts culminated in the passage of the STURDY Act (Stop Tip-overs of Unstable, Risky Dressers on
FOR IMMEDIATE RELEASE: Jun 1, 2023 (Carmichael, CA) The Home Furnishings Association (HFA) proudly welcomes two accomplished industry leaders, Mariam Farach and Nora Gomez, to its esteemed Board of Directors. With their exceptional expertise and unwavering commitment to the home furnishings industry, Farach and Gomez bring invaluable perspectives and insights
Home Furnishings Association Launches New Human Resources Portal for Furniture Retailers High Point, NC – The Home Furnishings Association (HFA) is excited to announce the launch of the new Human Resources Portal. The portal was designed to serve furniture retailers’ unique HR regulatory compliance needs. The portal offers a range
As a young business leader, investing in your development is essential. Leadership development involves more than just acquiring new skills; it also requires a commitment to continuous learning. One way to develop the skills needed to be an effective leader is by finding a mentor who can provide guidance and
Embrace your authenticity and do what you do best. On a recent trip to California, I had the opportunity to make a few store visits. While both are top 100 retailers, I learned some clear lessons that adapt to retailers of any size. Let me start by telling you what
An engaged leader facilitates, strengthens, connects, and inspires employees to increase their work engagement. Having engaged employees means they are happy and productive employees, and today’s leaders need to have the skills to foster engagement. HFA spoke with Lorri Kelley, owner of Lorri Kelley Advisors and a home furnishing industry
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
It feels so good to be back on the road again! Zoom calls are great, and they fill a purpose; however, there is no better way to get to know our members than to visit their stores. Honoring our HFA retailers of the year winners, meeting their teams, and seeing
Recently, the Consumer Product Safety Commission (CPSC) denied an industry request, co-signed by HFA, to extend the comment period for their clothing storage unit tip-over safety standard. Public comments are due to the CPSC by April 19, 2022. It is critical that the furniture retail voice is represented as they
My wife doesn’t know this, but one day (when the kids are older), I think I’ll be back in the retail game. Being in so many stores, I get a chance to critique a lot of things from visual, salesmanship, leadership, and merchandise style and value. I’ve often found myself
In today’s retail landscape, where demands are constantly increasing and productivity is key, the role of a manager has become
The home furnishings industry is known for its diverse product range, intricate supply chains, and fluctuating consumer demands. Due to
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the
After a stellar 2023 Holiday Season, most consumer analysts have been cheering the strong retail sales data spurred by manageable
Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall
Traffic Mastery: Organic & Paid Advertising Join our panel of experts as we dive into the key strategies for maximizing your online presence. Learn how
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share
