BUILD IT AND THEY WILL COME: Retail Experiences, Connection, and Inspiration Currently, 1 in 3 Americans is eyeing furniture or mattress purchases. In a digital age where convenience rules and shoppers can effortlessly buy furniture without leaving the comfort of their homes, the way to drive in-store traffic demands a
HIGH POINT, N.C. (March 9, 2026) — The Home Furnishings Association (HFA) announced its High Point Market Seminar Series, delivering
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
