When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center (RRC) during the Las Vegas Market, offering
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
