When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center during Las Vegas Market, offering a dedicated
Running a family business comes with a unique mix of opportunities and challenges. You’re not just making business decisions— you’re
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
MEMBER-ONLY DISCUSSION: Human Resources Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
