Social media video for your store: Keep it raw (and real)

Share on facebook
Share on twitter
Share on linkedin
Share on email
HFA member John Rose likes to use raw, unedited video in his social media campaigns.

When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video.

But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell if that picture of your niece on prom night is the real deal? So Rose pulled out his cellphone and made a video. It was anything but polished, but it was also authentic.

The best part of creating a video for a platform like Facebook Live is that what you see is what you get, says Emily Warner of Art Plus Marketing. It’s authentic and doesn’t require post-production. This gives a raw and humanized look at a brand, and that’s what audiences are craving in a world of stunning manicured photos and videos.

“Your viewers want raw, unrefined content,” says Warner. “Content that reflects the core message of your brand. Content that allows your viewer to relate to your journey. Fancy tools don’t foster authenticity – edited content isn’t what people want.”

Open and honest

You want to be open and honest, use humor and try to relax, Warner says. Try to think of how you can be approachable and create a one-to-one connection with your audience. Here’s another video by Rose.

And while it’s good to be authentic in your productions, Warner says your video still requires thoughtful consideration of its content. After all, you still represent your brand. So, now that you’ve determined the objective of your video, it’s time to devote your focus to what you’ll be speaking about. Warner encourages a dry run before going live. This will help you discover which talking points are most interesting to discuss. It will also mitigate technological difficulties and reduce nervousness.

Share on facebook
Share on twitter
Share on linkedin
Share on email
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners


Our purpose is to deliver Digital Marketing performance and innovation-centered on your business’ profitability. Our

Dovr Website Logo

Brilliant® by Dovr Media rocks at digital sales for furniture retailers. We’re the best provider of

Netsertive Website Logo

Netsertive’s digital advertising platform helps multi-location furniture retailers drive more leads and sales at the

Phelps Digital

“I want a full-time, experienced in-house digital marketing guru but I don’t want to pay

GTRsuite logo

GTRsuite has been proven to increase AOV by over 50%, grow your post-visit lead database

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.
HFA Members

Not an HFA member?

Don't miss out on all of our association benefits!