Deluxe New Mover-Trigger Marketing_HFA
Four Key Factors of Effective New Mover Campaigns

New movers present a tremendous opportunity for marketers. Brands can capitalize on this new mover consumer behavior by using trigger marketing to nurture new relationships at opportune moments. But if you aren’t prepared to “make a move” as well, you’ll miss out on this brief and lucrative window of opportunity.

HFA member John Rose likes to use raw, unedited video in his social media campaigns.
Robert Bell
Social media video for your store: Keep it raw (and real)

When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell

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