Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers, it can be a powerful way to reach shoppers who are close enough to visit your showroom. But it only works when you understand what it actually is, follow a
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no longer step through your doors to browse. They arrive informed, having spent weeks saving inspiration boards, reviewing room layouts, and comparing styles online. Most importantly, they don’t view your digital
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media, and showroom and website experiences. Yet one of the biggest factors shaping where a customer chooses to shop may still be missing from those efforts: how they can pay. Payment
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many furniture retailers off guard. What worked when you had one showroom rarely scales cleanly. Each new store comes with its own trade area, competitors, local reputation, and a set of
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers still want to sit on the sofa, test the recliner, compare finishes, feel the mattress, and picture how scale works in real life. That is why events, giveaways, and local
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a reason to click, call, or come in. That is why short-form video is such a practical opportunity right now. HubSpot reports that short-form video is the highest-ROI content format among
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa or a mattress—they are investing in brands that earn their trust, understand their lives, and share their values. The question facing every furniture retailer is clear: how can they differentiate
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks through to your website on her phone, browses the dimensions and fabric options, but doesn’t make a purchase. The next day, she visits your physical store, sits on that exact
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even step into your showroom. The good news? With the right digital marketing channels, you can quickly turn those clicks into customers. After working with furniture retailers across the country, Dovr
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase? That’s where retargeting campaigns come in – a powerful digital marketing strategy that gives you a second chance to convert those interested visitors into paying customers. In fact, retargeting is
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center during Las Vegas Market, offering a dedicated
What if the biggest threat to revenue isn’t the customer who walks away? What if it’s the customer who stays?
Customer expectations in the furniture industry continue to evolve. These days, they compare every brand to big players like Amazon,
“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
Strengthen Your Business While Preserving Family Harmony Compensation planning in a retail furniture business often feels more like an art
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
MEMBER-ONLY DISCUSSION: Human Resources Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
