Marketing

Seo and Sem symbol. Rotated wooden block and the combination of the word Seo and Sem. Beautiful navy blue background. Business concept.
ORBIT INTERACTIVE
Understanding the Differences Between SEO and SEM in Digital Marketing

In the ever-evolving world of digital marketing, two terms frequently surface: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both play crucial roles in driving online visibility and traffic but differ significantly in approach and execution. Understanding these differences is key to leveraging each strategy effectively. What is SEO?

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Home Furnishings Association
Checklist for Hiring a Digital Marketing Partner

Having a strong digital marketing strategy has become crucial for furniture retailers. A strategy helps increase brand awareness, drives sales, and boosts customer engagement. However, developing and executing an effective digital marketing plan can be challenging for retailers not well-versed in this ever-changing landscape. That’s where hiring a reliable digital

Digital marketing media (website ad, email, social network, SEO, video, mobile app) in virtual globe shape diagram.Waves of blue light and businessman using on smartphone as concept
ORBIT INTERACTIVE
10 Reasons You Need a Digital Marketing Strategy in 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At

Concept of target audience
Esquire Advertising
How Digital Advertising Can Help You Reach Your Target Audience

What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has

Strategy Development Goal Marketing Vision Planning Hand Concept
ORBIT INTERACTIVE
A Guide to Creating a Digital Marketing Strategy for Retailers

In today’s fast-paced digital landscape, the success of a retail furniture business hinges on a well-structured and effective digital marketing strategy. It’s not just about having a presence online; it’s about harnessing the power of digital platforms to engage with our audience, drive sales, and build a strong brand presence.

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Conquest Digital Solutions
Do You Know How to Read Your Facebook Insights?

When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant

Facebook Ads mobile app is seen on an iPhone. Facebook Ads Manager for iOS was built to help advertisers manage and create ads from mobile devices.
Conquest Digital Solutions
Top 5 Reasons You Should Be Using Facebook For Advertising

For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are unsure where to start.

A person holding a tv remote pointed at hundreds of shows to choose from.
Esquire Advertising
The Benefits of OTT Advertising for Retailers

Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription

laptop computer on desk with dice featuring cookie pictures along the side.
ORBIT INTERACTIVE
Unprecedented Insights: A Cookieless Future for Retailers

Sixty percent of marketers say they are concerned about cookie depreciation, but just 24% currently have a solution for their cookieless future. Those are just a few worrying findings from a new Orbit Interactive survey of more than 800 industry professionals from various backgrounds (such as home furnishings), including media

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