I have been to Washington, D.C. twice to discuss furniture industry issues on behalf of HFA and our members. It’s a trip HFA makes annually to meet face-to-face with our lawmakers and various government agencies to make sure our voices are heard as people who make a living in the
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
The G.R.O.W. Sales Coaching Model Part 1 In speaking with hundreds of furniture retailers over the last two years, I
The Home Furnishings Association invites the industry to join us at High Point Market for a special celebration honoring the
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
