HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in the “Community Connectors” category. The Home Furnishings 500 is the definitive guide to the industry’s most influential leaders—the executives, designers, manufacturers, and entrepreneurs driving the business of home forward. HFA
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is
She stopped in front of the living room vignette the way shoppers do when something feels right. Hand on the
On September 1, 2026, U.S. Customs and Border Protection (CBP) issued an advance notice of proposed rulemaking (ANPRM), requesting input
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
Elevate customer experience and boost sales with strategic remerchandising techniques Remerchandising your sales floor after market isn’t just about rearranging
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
