Retail marketing enters a transformative era driven by rapid technological advancements, evolving consumer expectations, and an intensified demand for personalization, convenience, and sustainability. As we look ahead to 2025 and beyond, retailers must navigate a dynamic environment where innovation and adaptability are no longer optional but essential. From AI-powered personalization
STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness. In today’s fast-paced furniture market, where retailers continuously evolve to engage with furniture buyers, it takes more than strong sales offers or a wide product selection to beat the competition. To truly stand out, you need marketing strategies that connect with your
Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall business strategy. While online shopping is gaining popularity, many customers still prefer to see and touch products in person before purchasing. In this blog post, we’ll explore ways home furnishings
Few elements are as influential in retail business as branding. Often confused with marketing, branding is a cornerstone of successful
Americans Want Affordable Goods, Healthy Economy & Safe Nation U.S. trade policy has been at the epicenter of discussion in
A Strategic Approach to Optimizing Performance Management In retail furniture, where customer preferences and market trends evolve rapidly, having the
In a world where inspiration is just a scroll away, social influencers are redefining how we design our spaces and
The Home Furnishings Association is proud to recognize Elizabeth Ann Howell as the recipient of the 2025 Emerging Star Award.
eCommerce Essentials for Brick-and-Mortar A strong eCommerce presence isn’t just about selling online—it’s a powerful tool to drive customers into your store and enhance your
Recruit High-Performing Sales Teams Attracting and keeping top sales talent is a major challenge for furniture retailers, especially in today’s competitive market. Join a dynamic
MEMBER-ONLY DISCUSSION: Human Resources Connect with other HFA member retailers to share the challenges and successes you are experiencing in
Discover how to ensure your business remains compliant, competitive, and well-informed about the legislative policies shaping the home furnishings industry.
