Mattress shoppers tend to start research online. Help guide consumers along with useful, personalized information on your retail mattress website to win them over. Try to give people reasons to feature the products you sell on their guides on how to choose the best mattress as this will attract people
Your shoppers are coming in armed with knowledge. Can you say the same about your sales staff? Most home furnishings retailers understand the importance of sales training. But it’s important to note that consumers are becoming even more enlightened, empowered and discriminating. Training for mattress sales is especially crucial based
For small and mid-sized furniture retailers in the U.S., the old rule “buy deep to get a better price” has
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [10/1/25] – The Home Furnishings Association (HFA) is
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
As a retailer, you’ve dedicated years, if not decades, to building a business you can be proud of. You’ve curated
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
