Mattress shoppers tend to start research online. Help guide consumers along with useful, personalized information on your retail mattress website to win them over. Try to give people reasons to feature the products you sell on their guides on how to choose the best mattress as this will attract people
Your shoppers are coming in armed with knowledge. Can you say the same about your sales staff? Most home furnishings retailers understand the importance of sales training. But it’s important to note that consumers are becoming even more enlightened, empowered and discriminating. Training for mattress sales is especially crucial based
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving
Why Generative AI Is Becoming a Must on the Sales Floor Retailers today are surrounded by data, but getting clear
In today’s competitive world, increasing revenue isn’t just about selling more; it’s also about selling smarter. Whether you operate a
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
