Mattress shoppers tend to start research online. Help guide consumers along with useful, personalized information on your retail mattress website to win them over. Try to give people reasons to feature the products you sell on their guides on how to choose the best mattress as this will attract people
Your shoppers are coming in armed with knowledge. Can you say the same about your sales staff? Most home furnishings retailers understand the importance of sales training. But it’s important to note that consumers are becoming even more enlightened, empowered and discriminating. Training for mattress sales is especially crucial based
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
