The team at RC Willey thought the best way to honor their president, Jeff Child, and host the awarding of the HFA Trailblazer of the Year award was to bring team members from around the company to an event at their headquarters in Salt Lake City. It is no wonder.
Show Me St. Louis is a mid-morning television show capturing the pulse of the city. On a recent episode, Mueller Furniture was highlighted as HFA’s Retailer of the Year (under 50 employees), showcasing their values and dedication to the community. With a legacy dating back to 1927, Mueller Furniture’s current
Discover what sets Raymour & Flanigan apart as the leading furniture retailer in the northeast United States. From receiving awards to being named the 2024 Home Furnishings Association’s Retailer of the Year, find out why they were honored and what makes them stand out. On March 18th, the Home Furnishings
You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different ways to sell home furnishings. I have always said you could give separate store owners the same store footprint and the same product lines and you would end up with
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Many home furnishings retailers are closely watching the possibility of tariff refunds following recent court rulings on IEEPA tariffs. For
Nearly 40% of U.S. consumers are non-prime, and their needs shape how they research and shop with furniture merchants.1 New
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
