Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned professionals, well-defined processes, and performance expectations already in motion can be overwhelming. Without the right support, even talented hires may struggle to find their footing. A well-structured mentorship program bridges
As a young business leader, investing in your development is essential. Leadership development involves more than just acquiring new skills; it also requires a commitment to continuous learning. One way to develop the skills needed to be an effective leader is by finding a mentor who can provide guidance and
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
How Strong Leadership Drives Performance, Culture, and Consistency Traffic patterns fluctuate, customer expectations continue to evolve, and competition remains strong
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
