The fire jumped over the highway and went straight up the mountainside, Julian Jeppe said Wednesday, recalling the harrowing experience of living through another natural disaster in Southern California. HFA members Jeppe and his wife, Dru, own Reeds Furniture, which has stores in Agoura Hills and Oxnard. The Woolsey Fire
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
