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8 Steps to Supercharge Your Market Penetration Strategy

The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online) is becoming harder every year. We’ve got you covered if you’re struggling with ideas to improve your furniture store marketing. Check out these 8 tips to supercharge your market penetration

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Key Retail Metrics Every Furniture Store Should Track

With an influx of communication channels, customer interactions, and online analytics, making sense of the key retail metrics at our fingertips can be challenging, especially for furniture and mattress stores. However, to expand market share, bring in more revenue, and improve the lifetime value of your customers, here are six

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3 Marketing Tools To Increase Your Market Share

In every industry, more and more of the customer journey is taking place online. The same is true for the furniture shopping experience. Whether that journey starts on a mobile device, browsing a website and asking questions about current inventory, or a Google search for customer reviews to find out

Women shopper texting on mobile
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SMS Marketing: 8 Essential Campaigns to Engage Customers

SMS marketing for furniture retailers is crucial to any modern retail business’s strategy. Text messages have a high open rate, and they help your clients feel more connected to your business. Get a quick refresher on SMS marketing, then look at how businesses use it today—from real-world examples to templates

LA Furniture case study-SMS Text Messaging_HFA blog image
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LA Furniture’s new approach to engaging customers

“We have to be thinking about customers of the future,” Madeline Sweeten of LA Furniture told us in our recent interview. “They are the young people who grew up with cell phones and computers… they are very efficient with their time, and we need to be aware of that.” LA

Women shopper texting on mobile
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Seven best practices for text messaging with your customers

It’s no secret that people love to text. In fact, according to a Gallup poll, 68 percent of Americans under 30 prefer texting over any other method of communication. But consumers don’t just want to text with their friends and family. Recent research has found that 90 percent of consumers

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