Learn how to create loyal customers with these tips for enhancing the shopping experience by Steve Greenberg with SpaceRX. Explore design and merchandising strategies that will make your store stand out from the competition and keep customers coming back.
Kasper Fopp with WonderSign will show you how to increase your close rate without investing much money. Learn the three steps to improve your omnichannel experience and make your business more successful.
Get an in-depth look at all the features, benefits, and resources that come free with the HFA Human Resources Portal. Discover how this comprehensive HR solution can save your business time, money, and stress!
Streamline your HR processes and reduce stress! Learn how the HFA Human Resources Portal Employee Handbook Tool can help you create an employee handbook in no time. Get access to this amazing tool now, as free member benefit.
With the HFA HR Portal, you can access state and federal labor law posters free of charge. Discover how this comprehensive HR solution can save your business time, money, and stress! Get an in-depth look at all the features, benefits, and resources included with the HFA Human Resources Portal.
Esquire Advertising discusses how to increase sales for your store by turning your customers into social influencers.
Don’t stop advertising. Eric Grindley with Esquire Advertising shows you how to drive traffic in a slowing economy.
Tracy Jackson, HFA HR Strategist, discusses a great way to invest in your employees and the benefits of implementing a wellness program for your organization.
It’s not easy having difficult conversations at work. Tracy Jackson, HFA HR Strategist will help prepare you for these conversations.
Donna Perlstein with Userway explains how you can make sure your website is ADA-compliant and potentially stay lawsuit-free.
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
