Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer email addresses and cell phone numbers from past purchases, deliveries, financing applications, or loyalty programs, you already own one of the most powerful digital marketing tools available today. The mistake
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase? That’s where retargeting campaigns come in – a powerful digital marketing strategy that gives you a second chance to convert those interested visitors into paying customers. In fact, retargeting is
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
November 20, 2026 – Carmichael, CA – The Home Furnishings Association (HFA) is excited to announce its 2026 Slate of
I’ve been in the furniture business for over 20 years, and I’ve witnessed every marketing trend, from loud holiday ads
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic
MEMBER-ONLY DISCUSSION: Digital Marketing Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
