Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer email addresses and cell phone numbers from past purchases, deliveries, financing applications, or loyalty programs, you already own one of the most powerful digital marketing tools available today. The mistake
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase? That’s where retargeting campaigns come in – a powerful digital marketing strategy that gives you a second chance to convert those interested visitors into paying customers. In fact, retargeting is
The trade and tariff landscape remains fluid, with several developments—and non-developments worth monitoring. While there haven’t been many substantial changes
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
In retail home furnishings, many salespeople believe the key to closing more sales is knowing every detail about every product
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
