I believe it was management consultant Peter Drucker who said that the purpose of a business is to earn a customer. That might have been true back in the American Bandstand era of sock hops and sharing a malted with your best gal, but I contend there are other, albeit
What Home Furnishings Retailers and Importers Need to Know The U.S. Consumer Product Safety Commission (CPSC) is moving forward with
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
In furniture retail, most sales are lost to the power of uncertainty, and this uncertainty often centers around affordability and
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
