In the time it takes my teenager to flip from one TikTok to another, the economy has gone from boom town to empty pickle barrel, and the world is in a flat spin headed out to sea. Blame whomever you like for the predicament we find ourselves marinating in: China,
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
