The home furnishings industry has been on a wild roller coaster ride over the last five years, with little sign of slowing down. From navigating the disruptions of a global pandemic to now facing potential import tariffs early in the year, retailers continue to adapt to a shifting landscape. Since
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
We can all agree that coaching is critical to goal achievement and professional development. Yet, when I ask sales managers to describe some of their coaching strategies, many sales coaches say, “I am always coaching….” without delivering an actual strategy. They think that being on the floor, within earshot of
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
