Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without
Retailers are (rightly) investing in immersive 3D experiences to inspire and convert today’s mobile-first shoppers. Whether a beautifully rendered kitchen
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to
In retail today, delivery operations are not just a logistical necessity — they are a front-line component of customer satisfaction,
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
