Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge, and ensuring long-term success. Unlike other retail sectors, where products are often smaller and have a quicker turnover, furniture, and mattress sales involve larger, high-ticket items that typically have longer
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
