Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
In the home furnishings retail industry, you, as a sales associate, play a pivotal role in driving revenue and creating memorable customer experiences. With the right techniques and strategies, you can enhance your sales performance and build lasting relationships with customers. Whether you’re new to the industry or a seasoned
We can all agree that coaching is critical to goal achievement and professional development. Yet, when I ask sales managers to describe some of their coaching strategies, many sales coaches say, “I am always coaching….” without delivering an actual strategy. They think that being on the floor, within earshot of
What is the Main Function of Sales Management? Simply stated, the goal of sales management is to drive new business. Let’s consider what supports that simplicity and its
Retailers are (rightly) investing in immersive 3D experiences to inspire and convert today’s mobile-first shoppers. Whether a beautifully rendered kitchen
In furniture retail, delivery damage isn’t just a logistical hiccup—it’s a broken promise. The customer’s excitement turns to disappointment, the
Simple, powerful leadership principles that drive performance and engagement on the sales floor and beyond. Whether you’re managing a large
US Tariff Policy Update In the four months since President Trump proclaimed April 2, 2025, ‘Liberation Day,’ there have been
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
Stop the Loss: Proven Strategies to Cut Damage and Returns Furniture damage and customer returns don’t just cut into profits, they can also weaken
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
