Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
In the home furnishings retail industry, you, as a sales associate, play a pivotal role in driving revenue and creating memorable customer experiences. With the right techniques and strategies, you can enhance your sales performance and build lasting relationships with customers. Whether you’re new to the industry or a seasoned
We can all agree that coaching is critical to goal achievement and professional development. Yet, when I ask sales managers to describe some of their coaching strategies, many sales coaches say, “I am always coaching….” without delivering an actual strategy. They think that being on the floor, within earshot of
What is the Main Function of Sales Management? Simply stated, the goal of sales management is to drive new business. Let’s consider what supports that simplicity and its
A 50-day study on furniture imports that could reshape the competitive landscape for U.S. retailers. While details remain limited, the
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of
In recent weeks, the United States and China have exchanged escalating rhetoric and statements about trade and rare earth minerals.
You haven’t missed anything — and we’re still watching closely for you. While there have been no new developments since
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025:
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
