In the ever-evolving world of digital marketing, two terms frequently surface: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both play crucial roles in driving online visibility and traffic but differ significantly in approach and execution. Understanding these differences is key to leveraging each strategy effectively. What is SEO?
All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a
Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best
Exciting growth opportunities are emerging on the horizon for furniture and bedding retailers. As several national and regional non-furniture retailers
Join the trend towards healthier bedding options! Consumers are increasingly seeking organic products and mattresses, moving away from traditional materials.
In the home furnishings industry, setting effective sales goals and targes is critical for driving growth, maintaining a competitive edge,
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [9/27/2024] – The Home Furnishings Association (HFA) is
In retail furniture, standing out from the competition is essential. While quality and design have always been critical, today’s consumers
Driving Sales with Social Commerce Leveraging social media for business growth involves a mix of strategic planning and creative execution. The power of social media
State of the Industry: Navigating Economic Trends and Market Shifts Join us for a thought-provoking webinar that will delve into the pressing issues shaping the
