SEM

Person doing a Google Search on a laptop computer
Scott Perry
Google Branded Search Campaign Strategy

All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a

Phelps Digital
Robert Bell
Phelps Digital guide can help retailers boost their SEM game

Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best

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