All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a
Furniture retailers know the power of paid search in getting their brand in front of people, but executing and monitoring a successful SEM campaign can be time-consuming and fraught with potential mistakes. Home Furnishings Association Solution Partner Phelps Digital can help. The company’s recently released guide, “Top 5 SEM Best
On March 19th, the Home Furnishings Association (HFA) hosted a thrilling regional meetup at Madison Square Garden in the heart
Times are changing, and retail is no exception. In a world where innovation is becoming not just a desire but
Getting a sofa from the point of sale to a customer’s living room smoothly — and profitably — isn’t always
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With
In the fast-paced world of retail home furnishings, the spotlight often shines brightest on the sales force, and rightly so—they’re
Drive Traffic with Data Insights There is untapped potential for driving traffic to your store by using the data you collect. Industry experts will share
Evaluating the Cost of Delivery Join leading industry experts who will share insights on key cost drivers, efficiency measures, technology usage, and outsourcing options for
