When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant
As a home furnishings retailer, it’s important to stay up to date on the most effective advertising strategies. That means looking into campaigns that can capture and engage audiences, build brand awareness, and increase revenue. Pinterest Ads for home furnishings retailers is an often-overlooked platform in this landscape but could
Digital marketing for Home furnishings retailers has become vital for stores looking to connect with their target audience. From streaming ads to social media campaigns, and with AI tools, retailers can effectively promote their products and reach a broader customer base. However, with upcoming privacy laws and increasing concerns over
Today, HR professionals in every industry are looking for creative and effective options to get their message in front of their target audience. Most organizations in the home furnishing industry still use the traditional methods of job boards and company websites, which still have a place. Now it’s time to
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two
Marketing your business on social media has never been easy in normal times, but in the midst of a pandemic when your store is either closed or doing next to nothing in business, it can seem all the more challenging. Outside of the physical dangers that COVID-19 presents, many consumers
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
As we turn the page toward 2026, California employers, including home furnishings retailers, are once again preparing for a fresh
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase?
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
