As a home furnishings retailer, it’s important to stay up to date on the most effective advertising strategies. That means looking into campaigns that can capture and engage audiences, build brand awareness, and increase revenue. Pinterest Ads for home furnishings retailers is an often-overlooked platform in this landscape but could
Digital marketing for Home furnishings retailers has become vital for stores looking to connect with their target audience. From streaming ads to social media campaigns, and with AI tools, retailers can effectively promote their products and reach a broader customer base. However, with upcoming privacy laws and increasing concerns over
Today, HR professionals in every industry are looking for creative and effective options to get their message in front of their target audience. Most organizations in the home furnishing industry still use the traditional methods of job boards and company websites, which still have a place. Now it’s time to
When drafting any marketing strategy, defining a target audience, determining the appropriate messaging, and identifying the right communication channels. There is no longer one channel that reaches everyone, and you can no longer rely on only one message to be shared with all audiences. Deploying a successful social media strategy
Furniture retailers have spent most of the pandemic working to increase their online presence and generate more business and open new sources of revenue. But how much should a retailer be investing in digital marketing to begin with? David Enos, vice president of digital marketing for Phelps Digital, an HFA Solution Partner, and two
Marketing your business on social media has never been easy in normal times, but in the midst of a pandemic when your store is either closed or doing next to nothing in business, it can seem all the more challenging. Outside of the physical dangers that COVID-19 presents, many consumers
When HFA member John Rose learned a competitor was spreading false information about his furniture store, J.R. Furniture, he decided to set the record straight through social media video. But Rose knows social media isn’t always what it seems. With so many filters and editing tools available, who can tell
The trade relationship between the US and China has been marked by a history of escalation and negotiation on several
You haven’t missed anything — and we’re still watching closely for you. While there have been no new developments since
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to
Supply chain visibility has never been more critical for furniture retailers, wholesalers, and manufacturers. The home furnishings industry highly depends
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
