social responsibility

Targeting female consumers. Female’s purchasing power. Gender marketing reaching women target group. Segmentation of women's market based on personal values. Marketing strategies for female consumers.
Bright Data
Advanced Strategies to Boost eCommerce Customer Engagement

According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is

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Maggie Ellison
5 Ways to Demonstrate Your Brand’s Social Responsibility 

Are you aware of your surroundings? In tune with movements, trends, and fads? Understanding of the dynamic shift of generational mindsets? Giving back in big ways? Sharing your commitment to good? Consumers practically demand brands to share a deep compassion for the community they serve. In a world of increasing

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Home Furnishings User
The impact of Vietnam trade tariffs on the furniture industry

Home furnishings products are one of the largest imports to the US. It is no surprise that when the United States imposed tariffs on exports from China, manufacturers got creative on ways to keep prices low for their customers. Many manufacturers responded by relocating their operations from China to Vietnam

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Pillar Adwards

What are the Pillar Awards? Presented by the Home Furnishings Association, the Pillar Awards celebrate the home furnishings industry’s highest

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