Learn if you qualify for a PPP loan, how to apply for one, and how to increase your existing loan. HFA’s Lobbyist Chris Andresen spoke with HFA CEO Mark Schumacher in a webinar on Jan 14th where retailers learned more about the elements of additional COVID-19 relief and how it
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
