Americans for Free Trade greeted members of the 116th Congress with a letter expressing concerns about tariffs. AFT is a coalition of more than 100 business and trade groups, including the Home Furnishings Association. “The 116th Congress is beginning during a period of unprecedented economic growth and job creation, yet
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
