Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
As of July 22, 2026, furniture retailers face a rapidly changing trade environment with potential implications for product costs, sourcing,
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media,
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
