Key Takeaways from HFA’s Washington, D.C. Fly-In Last week, leaders from the Home Furnishings Association (HFA) met in Washington, D.C., for a strategic fly-in event designed to elevate the voice of furniture retailers on Capitol Hill. In a series of high-impact meetings with lawmakers, policymakers, and trade officials, HFA members
Traditionally every May, members of HFA head to Washington for what we refer to as “The Fly-In.” It’s a chance to meet with key members of Congress both on the Senate side and the House side of the Capitol. Generally, it’s an effective way of introducing ourselves to key leaders,
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Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
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