It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last Saturday opens your website to look at it again. She remembers how the cushion gave just enough. She wants to see whether the fabric she touched comes in something that
Running a successful home furnishings business takes more than offering great products and excellent customer service. Retailers must also recruit
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
In the recruitment and executive search world, we often hear requests for the “Purple Squirrel,” that so-called mythical candidate who
National Furniture Safety Week is coming up October 5–10, 2026, and HFA members are invited to participate. HFA has joined
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
