Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Let’s Talk about What 2019 Looks Like for the Furniture Industry with the HFA Lobbyists

  Topic: Leadership & Advocacy

  You’ve heard from the cable news talking heads and pundits, now it’s time to hear from HFA’s lobbyists, Chris Andresen and Bill Simmons from Dutko. They’ll give a view from…

  Bill Simmons

  Managing Principal, Dutko Grayling

  Watch Now

• Increasing Retail Profits: How to Sell Add-On Products

  Topic: Sales

  Furniture protection plans and care products have allowed retailers to gross up sales and improve margins during a down economy. In this webinar you will learn how to actually sell…

  Dan Miller

  Regional Sales Manager, Guardsman, a Sherwin-Williams Company

  Watch Now

• How Connected Digital Campaigning Brings Shoppers to Your Front Door

  Topic: Advertising & Marketing

  Does your marketing have a one-track focus? Whether you're only investing in Search Engine Marketing (SEM) online or newspapers, single tactics won't cut it. Join us to learn how new…

  Tim McLain

  Segment Marketing Manager, Netsertive

  Watch Now

• Local SEO for Retailers- Part 2

  Topic: Advertising & Marketing

  As a follow-up to our first webinar on the basics of "Local SEO for Retailers", MicroD is continuing the conversation in Part 2, with a deeper dive into how retailers…

  Ken Widger

  Digital Marketing Program Manager, MicroD

  Watch Now

• YouTube Advertising: How to Nail It. How to Scale It

  Topic: Advertising & Marketing

  Did you know there are more than 66,000 Google Searches every second in the world? That’s a whole lot. But do you have any idea how many YouTube Videos are…

  Tim McLain

  Segment Marketing Manager, Netsertive

  Watch Now

• Facebook Audiences: How to Attract New Customers

  Topic: Social Media

  There are 2 billion monthly users of Facebook who spend at least 40 minutes per day on the site making it a great way to raise awareness, create a community…

  Tim McLain

  Segment Marketing Manager, Netsertive

  Watch Now

• Local SEO for Retailers- Part 1

  Topic: Advertising & Marketing

  As a retailer in today’s market, you should understand the essential tools needed to drive more in-store sales. With Amazon and Wayfair offering so much online, you must focus on…

  Ken Widger

  Digital Marketing Program Manager, MicroD

  Watch Now

• 15 Must-Know Website Design Trends

  Topic: Advertising & Marketing

  Did you know the typical attention span is seven seconds? Timing is everything. In seven seconds, shoppers decide if your site is worthy of their attention and their dollars. Your…

  Richard Sexton

  Chief Product Officer, MicroD

  Watch Now

• 3 Vital Strategies to Boost Your Digital Marketing

  Topic: Advertising & Marketing

  Digital marketing is a must in today’s retail environment and customer engagement becomes even more challenging. In this webinar, you’ll learn essential strategies to ensure you’re digitally targeting your ideal…

  Kurt Strasser

  Knorr Marketing,

  Watch Now

• Marketing the Mattress Buying Experience

  Topic: Advertising & Marketing

  Many believe the bedding department is the cash cow of a furniture store. In this session, you will discover the key elements to mastering the mattress buying experience and marketing…

  Jeff Giagnocavo

  Co-Owner, Gardner’s Mattress and More

  Watch Now