Webinars

Webinars are powerful. They speak to the heart of our fast-paced and steadily increasing business world’s main need: “get it done now and move on to the next task.” The HFA provides a library of webinars to help you and your employees become better retailers.

• Marketing the Mattress Buying Experience

  Topic: Advertising & Marketing

  Many believe the bedding department is the cash cow of a furniture store. In this session, you will discover the key elements to mastering the mattress buying experience and marketing…

  Jeff Giagnocavo

  Co-Owner, Gardner’s Mattress and More

  Watch Now

• Marketing Trends Home Furnishings Retailers Need to Know

  Topic: Advertising & Marketing

  Over the past year, Netsertive has compiled data from our network of 1,000’s of marketing campaigns we've deployed for our brand partners and their local retailers. Join us to learn…

  Tim McLain

  Segment Marketing Manager, Netsertive

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• Changes in Transportation/Logistics and How it Impacts Retailers.

  Topic: Transportation & Logistics

  American Home Furnishings Alliance and the Specialized Furniture Carriers will take an in-depth look at the changes going on in the transportation/logistics arena.  Hear from experts in the field as…

  Kaprice Crawford

  Content Development Manager, Home Furnishings Association

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• Does Your Store Have Curb Appeal to Attract The Right Customers?

  Topic: Advertising & Marketing

  One of the most valuable assets that any business has is the appeal that the storefront represents to new potential consumers. In advertising terms, this is one of the few…

  Martin Roberts

  Owner, Martin Roberts Design

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• Minimize Overhead Costs and Negotiate Service Contracts Like a Pro

  Topic: Operations & Warehousing

  Basic overhead costs for services such as telecom, waste removal, utilities, and maintenance are unavoidable, but money tends to fall through the cracks because so little attention is paid to…

  Christian Johnson

  VP of Partnerships, SIB Fixed Cost Reduction

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• Why Your Store Should Be Texting Customers in 2018

  Topic: Advertising & Marketing

  The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. Today’s consumer is much more…

  Nick Miller

  Retail Manager, Podium

  Watch Now

• Synchrony HOME Network

  Topic: Business Financials

  Find out more about the Synchrony HOME Network

  Jason VanNest

  VP Client Leader, Synchrony Financial

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• Training Quality Salespeople

  Topic: Sales

  The purpose of this webinar is to teach the five criteria for training and the strategies and techniques necessary to be successful in this critical area of business success. In…

  Brad Huisken

  Owner, IAS Training

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• How to Effectively Use Tablets on Your Salesfloor

  Topic: Sales

  In this webinar you will discover how your sales team can effectively utilize a Tablet on the Sales Floor. Richard will discuss: · Common issues · Different software · Best…

  Richard White

  Owner, NextGen Concepts

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• The Power of SIMPLICITY: Getting Customers to Visit & Buy

  Topic: Sales

  Everyone makes so much noise about how you must digitize your marketing to attract and engage consumers for your retail store. We've worked with thousands of retailers and we'll break…

  Erika Sparrow

  VP of Sales, Imagine Advertising

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