Member Stories

David Gunn
David Gunn
Welcome David Gunn – HFA President

I’m David Gunn of Knight Furniture, your HFA president for 2021. I’ve never looked more forward to a new year than this one. Yet as painful as 2020 was on many levels, I did learn a few lessons. I was reminded never to take anything, or anyone, for granted. It

Image shows an industrial facility with solar panels on its roof
Doug Clark
Ashley installs huge rooftop solar power system

Ashley Furniture Industries’ advanced manufacturing and distribution facility in Leesport, Pa., uses a lot of electricity – more than 10 million kilowatt hours a year. But 90 percent of that will be offset by the solar panel installation on its roof. Ashley, a member of the Home Furnishings Association, partnered

Sheely's
Robert Bell
After 68 years as a single store, Sheely’s doubles in size

After 68 years as a single-store business, Sheely’s Furniture and Appliance is expanding its footprint. The Home Furnishings Association member in North Lima, Ohio, will open a second store in September in Aurora, about 30 miles outside Cleveland. The new location is part of the company’s strategic initiative for growth

Wayne (left) and David McMahon
Robert Bell
McMahons to retailers: Think about vendors who align with your new reality

Your furniture store isn’t the only operation about to reopen soon. Your manufacturers are gearing up as well. In the latest Home Furnishings Association Live Webinar, financial analysts Wayne and David McMahon from the accounting firm PerformNow told retailers that now is the time to reevaluate whom they do business

Photo of Healthcare symbol which is a blue cross.
Doug Clark
ASSOCIATION HEALTH PLAN: HFA works to bring members better medical insurance

Dianne Ray remembers when the old Southern Home Furnishings Association offered a popular benefit that members could provide for their employees: medical insurance. That was in the 1950s, ’60s and ’70s – before health care became more complicated and less affordable. “I have always been keenly interested in getting back

Increase your store’s conversion rate with DoorCounts

Ask furniture retailers what would help them sell more furniture and you’re likely to hear the same response from most: more traffic through their front doors. Jerry Murphey with retail traffic counter DoorCounts thinks retailers have it backwards. “Most retailers already have a healthy amount of traffic coming into their

HFA leaders aim to add value, grow membership

The Home Furnishings Association launched an ambitious campaign to speak personally with each HFA member to better understand and address their needs for growing their businesses.   More than two dozen HFA board members gathered in San Diego March 5-6 for the association’s Spring Board of Directors meeting. The board members,

Photo of Woolsey Fire in Southern California
Doug Clark
Woolsey Fire just misses Agoura Hills furniture stores

The fire jumped over the highway and went straight up the mountainside, Julian Jeppe said Wednesday, recalling the harrowing experience of living through another natural disaster in Southern California. HFA members Jeppe and his wife, Dru, own Reeds Furniture, which has stores in Agoura Hills and Oxnard. The Woolsey Fire

Shane Spiller
Robert Bell
Spiller Furniture turns 70, stronger than ever

To outsiders, Tuscaloosa, Ala., is known for its barbecue joints and national football champions, but where local residents are concerned, there’s an even bigger landmark. For 70 years HFA member Spiller Furniture has been a fixture in this college town, furnishing homes and dorms and slowly growing its footprint in

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