The NEW Buyer Journey: Digital and On-Demand The days of quick, impulse-driven furniture purchases are long gone. Today’s consumer expects instant clarity, confidence, and even control from the products and companies they choose to invest their hard-earned money with. If your website doesn’t deliver—especially on the product page—the sale stalls.
A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk out without purchasing. This “walk-away rate” translates to approximately $150 million in lost furniture and $30 million in lost mattress sales across the United States daily. According to a 2023 Consumer
Retail furniture today presents challenges. The rise of online shopping, a sluggish housing market, and reduced foot traffic due to low consumer confidence all put pressure on traditional furniture retailers. But even when traffic is down, opportunities exist. The most successful brick-and-mortar retailers understand that growth doesn’t only come from
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Effective sales management is the driving force behind a high-performing sales team and a profitable business. It’s not just about setting targets—it’s about creating a structured, strategic approach that involves ownership, sales managers, salespeople, and support teams working in sync. From establishing clear goals and refining sales strategies to implementing
Closing a sale isn’t always a single interaction. Even with a thorough qualification, matching needs, masterful objection handling, and creating a sense of urgency with a customer, we often still hear, “I need to think about it.” What you do after hearing that dreaded phrase is what makes or breaks
Sales success in business and life is not a matter of chance—it’s built on a foundation of strong guiding principles. Certain fundamental sales principles apply universally, whether you’re a sales professional striving to close more deals, a leader shaping a high-performance team, or an individual looking to improve personal discipline.
Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their
The home furnishings industry has been on a wild roller coaster ride over the last five years, with little sign of slowing down. From navigating the disruptions of a global pandemic to now facing potential import tariffs early in the year, retailers continue to adapt to a shifting landscape. Since
Customer expectations are higher than ever. Equipping a sales team with tools to elevate customer satisfaction is not only a good idea – it’s essential. Leveraging technology like a sales support app is a simple and powerful way to enhance efficiency and accuracy while improving the overall customer experience, which
As we turn the page toward 2026, California employers, including home furnishings retailers, are once again preparing for a fresh
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
Longevity is one of the most defining shifts of our time. Americans are living longer, healthier lives than ever before,
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
