According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year on a positive note. However, as the same obstacles persist with no end in
Home furnishings retailers face the challenge of meeting consumer demand, where consumers are mostly online. One key way to enhance customer experience and engage with consumers around relevant products is by implementing a live inventory system. This feature, often referred to as integrated eCommerce, not only benefits retailers but also
Shopping for furniture online can be an exciting yet challenging experience. While the convenience and variety offered by digital storefronts are unparalleled, many shoppers find themselves grappling with certain obstacles. In this blog, we’ll delve into the five biggest pain points that consumers commonly encounter when purchasing furniture online, shedding
With Black Friday and the holiday rush on the horizon, it’s the ideal time to make sure your financing options are set up to help customers confidently make big purchases. Many customers want to create a cozy, inviting home for family gatherings—whether upgrading to a new dining table or finding
A furniture store’s design can influence customer behavior, satisfaction, and loyalty, making or breaking your top-line sales and bottom-line profits. It’s not just a way to arrange products and fixtures or just about visual appeal. A well-designed store strategically guides shoppers along and helps them find what they need, considering
In the home furnishings retail industry, you, as a sales associate, play a pivotal role in driving revenue and creating memorable customer experiences. With the right techniques and strategies, you can enhance your sales performance and build lasting relationships with customers. Whether you’re new to the industry or a seasoned
We can all agree that coaching is critical to goal achievement and professional development. Yet, when I ask sales managers to describe some of their coaching strategies, many sales coaches say, “I am always coaching….” without delivering an actual strategy. They think that being on the floor, within earshot of
What is the Main Function of Sales Management? Simply stated, the goal of sales management is to drive new business. Let’s consider what supports that simplicity and its
Running a successful furniture or mattress store isn’t just about having quality products—it’s also about having a team that can effectively sell those products. Sales managers play a pivotal role in driving store performance, and those who are most successful share certain daily habits. These habits help them achieve their
As 2025 winds down, the home furnishings retail industry continues to monitor significant developments around the IEEPA (International Emergency Economic
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet,
Access to credit plays a crucial role in the home furnishings retail industry, empowering millions of American families to make
In 2025, the Home Furnishings Association continued to be a unified voice for furniture retailers, advocating for policies that protect
The Home Furnishings Association (HFA) is aware that many retailers have been following the recent news regarding Costco’s tariff lawsuit,
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
