Synchrony Named HFA 2025 Partner of the Year In the retail home furnishings industry, partnerships that truly make a difference stand out. This year, the Home Furnishings Association (HFA) has proudly named Synchrony as the 2025 HFA Partner of the Year—a testament to their unwavering commitment to helping furniture retailers
Have you noticed that you now have to be good at three things? In our case at HFA, like every other business, we have had to create a hybrid business model. COVID world, we now have hybrid gatherings, or in the case of your business, you have a hybrid business
I was all set to tap out a blog post about something near and dear to my heart – good profits vs. bad profits. This topic is such a subjective one that it’s probably worthy of a complete book. Hey, there’s an idea. However, the other morning, I woke up
When Katie White saw a few other businesses join Count On Me NC, “I wondered if that was something we could do.” Boone’s Furniture & Gifts in Burlington, N.C., could do it. In fact, it involved “a lot of what we were already doing” to reassure the public it’s safe
Bev Fritts expects the unexpected from her son Rob and daughter-in-law Molly. “They’re just clever. They’re always surprising me with something,” the owner of Cricket’s Home Furnishings in Dimondale, Mich., said. But this time? “I was just shocked.” Rob and Molly and their children live in Maryland. Rob called his
With an increasing number of consumers showing interest in Corporate Social Responsibility, one Home Furnishings Association member is not only embracing the philosophy, but it is also measuring it. City Furniture recently released its 2019 CSR report and its 2020 goals. The report documents how City Furniture is living its
HFA member Tepperman’s is a finalist for the Corporate Social Responsibility Award by the London (Ontario) Chamber of Commerce. The organization’s annual London Business Achievement Awards recognize business excellence in several categories. Tepperman’s is recognized for its positive impact on the communities it serves and for tackling sustainability issues. The
One hundred years ago marked the start of the Roaring Twenties. This decade saw the U.S. economy expand by 40 percent, fueled by consumers purchasing high-ticket items for the first time. Automobiles, appliances, and furniture were bought en masse and on installment. This was also the founding year of the
As part of its new branding campaign, “Inspiration Lives Here,” Home Furnishings Association member Art Van Furniture decided this fall to recognize and reward unsung heroes who quietly inspire others through simple acts of kindness and selfless displays of courage. Individual stores began revealing their heroes in December. Art Van
Dennis Novosel’s first High Point furniture market? That’s easy. It was 1971. The former owner of Home Furnishings Association member Stoney Creek Furniture has been a loyal visitor ever since. Even after turning over day-to-day operations of the store to his longtime business partner Jim Fee three years ago, Novosel
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
As the political and economic landscape shifts in 2025, the newly enacted One Big Beautiful Bill Act (OBBBA) draws close
An important policy announcement that could directly impact your business. On September 25, President Trump announced on Truth Social that,
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one.
Smart Buying Strategies for Better Inventory Decisions Making the right inventory decisions can be the difference between record sales and costly overstocks. This session
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
Retailer-to-Retailer Roundtable: Back-End Operations Exclusive for HFA Members Looking for a place to connect with like-minded retailers, share challenges, and
