The furniture industry is entering a new digital era. One where a dining table can be explored in 10 finishes, resized to fit a buyer’s exact room, and showcased in multiple layouts before a single prototype is made. That’s the power of digital twins. And for furniture brands, this shift
Retail furniture buying in the United States is undergoing seismic shifts, marked by new technologies, evolving consumer expectations, and changes accelerated by recent global events. The ” What Shoppers Want: U.S. Insights on Furniture & the Future of Retail” presentation in the HFA Retailer Resource Center at the High Point
Furniture is deeply personal. Every day, we meet customers who are excited about finding the right piece, yet also understandably nervous. A shopper discovers a sectional they love, tests the comfort, scrolls through images online, and then pauses with the same questions we hear again and again: Will this really
If you’re in furniture retail or manufacturing, chances are you’re sitting on an incredibly valuable marketing asset — and don’t even know it. I’m talking about 3D product data. These are the CAD files, renderings, and digital models that most manufacturers create during product development — not for marketing, but
At a time when economic uncertainty holds consumers back from spending, it’s crucial to offer a shopping experience that drives sales, raises cart size, and builds trust. Today’s buyer is more informed than ever and quick to move on from anything that doesn’t meet expectations. Here are three eCommerce tools
Data was supposed to make decisions easier. So why do your dashboards seem to show you more ways to stay confused? If you’re a furniture retailer, you’re likely swimming in data—web traffic reports, CRM systems, sales figures, customer feedback, etc. Yet, instead of providing clarity, too much data leads to
Shaving cost per asset while maximizing revenue is a top priority for home furnishings retailers today. To help achieve this, 3D content creation can be a game‑changer, enhancing virtually every stage of your product program to drive stronger bottom‑line results. Here’s why: 1. Dramatically Reduce Cost Per Asset Traditional photography—studio
The sofa you curl up on, the table you share meals on, the mirror you give that one last look before you head out the door—furniture is part of our everyday lives, from the special moments to the beautifully mundane. And how we select these items is changing. eCommerce is
Home is where the heart is—and it’s as unique as the people who live in it. From functional minimalism to bold design statements, interior design, home décor, and organization reflect personal tastes and lifestyles, driving growth in these sectors globally and in the US. North America alone accounts for $60
According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture companies with a seamless and engaging digital experience. Shoppers today expect more than just attractive furniture—they want inspiration, customization, and convenience throughout their buying journey. Meeting these expectations isn’t without
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center (RRC) during the Las Vegas Market, offering
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
In today’s global market, supply chains are no longer simple, linear systems. A single product may involve raw materials from
HFA proudly congratulates its CEO, Peter Theran, on being named one of The Home Furnishings 500 most influential people in
The competition for talent, from sales floor to delivery to leadership, keeps intensifying, and the retailers winning it are thinking beyond compensation. Join the Home
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
MEMBER-ONLY DISCUSSION: Human Resources Connect with fellow HFA member retailers to exchange insights, challenges, and successes in using technology and
