The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember when only the big players—the Top 100 chains with massive budgets—could afford sophisticated digital marketing. Those billion-dollar retailers had teams of 20 or more people solely handling search engine optimization
How Furniture Retailers Win Online in 2026 Walk into any furniture store today, and you can sense how dramatically the buyer journey has changed. Customers no longer arrive to browse. They arrive informed. They have compared brands, saved inspiration boards, tested products in AR, read reviews, and asked AI for
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of digital business, artificial intelligence (AI) has emerged as a transformative force, reshaping SEO, marketing strategies, and advertising practices. With the ever-increasing sophistication of AI tools, businesses can enhance their digital
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving technology and customer expectations will fall behind. To thrive, retail marketers must proactively adopt strategies that blend personalization, immersive experiences, and ethical practices. Below are the top trends shaping the
Returns in the furniture industry can be complex, costly, and a major source of customer frustration. Whether it’s a damaged table on delivery or a customer claiming a sofa was never received, furniture retailers are caught between maintaining margins and meeting rising service expectations. Fortunately, smart technology now offers a
It’s the middle of the day, the showroom is full of customers, and the sofa everyone wants is out of stock. Meanwhile, your retail technology is reacting, not predicting — and it’s costing you. Choosing the right retail technology to manage your inventory can make all the difference between keeping
In the years since ChatGPT’s rise to prominence, new AI products and AI methods have taken nearly every industry by storm. Unsurprisingly, the marketing industry has also experienced radical changes on every level, from how advertisements are built to how these ads are delivered to potential customers. With cutting-edge AI-powered
Innovative technologies are paramount for helping businesses stand out and boost sales in today’s customer journey. With the rapid advancement of Artificial Intelligence (AI), retailers now have more power than ever to expand their reach, captivate shoppers, and streamline business operations. As many home furnishings retailers grapple with shifting consumer
Creating a Killer Customer Experience After a dramatic plunge during the pandemic, customer satisfaction has rebounded sharply in the past 18 months, reaching an all-time high of 78 out of 100 in the last quarter of 2023, according to the American Customer Satisfaction Index (ACSI). Scores for appliance and home
In the fast-paced world of home furnishing eCommerce, gaining a competitive edge is paramount. With the ever-expanding array of marketplaces, retailers, and product variations, understanding and optimizing your digital presence has never been more crucial. That’s where advanced AI-powered eCommerce analytics comes into play, offering powerful tools and insights to
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
The start of the new year brings important updates on trade policy that directly affect the home furnishings industry. As
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
