Early Agenda for President Biden Following his inauguration on January 20th, President Biden has signed several dozen executive orders to bolster the U.S. COVID-19 pandemic response and accelerate economic recovery. Many of these actions are supported by broad stakeholder groups that share the urgency of confronting and ending the spread
Home furnishings retailers should be paying close attention to a major new trade development out of Washington. On March 11,
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
Joining an established furniture retail sales team can feel daunting for a new associate. Walking into a showroom with seasoned
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
