As a home furnishings retailer, every dollar counts when it comes to marketing. You want to ensure that your efforts lead to tangible results, whether increased sales, more leads, or a stronger brand presence. Measuring your digital marketing campaigns’ return on investment (ROI) is essential to knowing what works, what
When Furniture Stops Moving, It’s Time to Rethink Your Floor Tariffs are driving costs up. The pandemic redecorating rush is
The David vs. Goliath Story is Changing If you’ve been in furniture retail for more than a decade, you remember
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Your Website Isn’t Dead—But It’s Not Where Growth Happens Anymore Let’s start with an uncomfortable truth: you’ve probably spent years
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
