What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most furniture retailers, your POS system holds a goldmine of customer data. But it’s probably being used for little more than tracking inventory or printing receipts. Meanwhile, your marketing team is
As a home furnishings retailer, every dollar counts when it comes to marketing. You want to ensure that your efforts lead to tangible results, whether increased sales, more leads, or a stronger brand presence. Measuring your digital marketing campaigns’ return on investment (ROI) is essential to knowing what works, what
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
When utilizing digital marketing, success doesn’t happen by chance. It’s the result of careful planning, strategic thinking, and a deep understanding of your audience and objectives. As retail furniture dealers, having an effective digital marketing plan is not just a choice; it’s the foundation for building a strong online presence
The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
In the dynamic world of home furnishings retail, effective leadership isn’t just a nice-to-have—it’s critical to success. Whether running a
Turning Store Insights into Smarter Decisions In retail, instinct has long guided decision-making: what to stock, when to advertise, and
The Home Furnishings Association (HFA) has announced that Peter Theran will be its next Chief Executive Officer effective September 1,
HFA’s newest Solution Partner, Metropolitan Warehouse & Delivery, has spent decades perfecting the art of moving furniture. What started as
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
