Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to
Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way
The home furnishings market is changing. What was once an in-person-only experience of feeling and touching fabrics is now done online for many people. The size of the global e-commerce furniture store market is projected to cross $40 billion by 2030. Shoppers are now driven more than ever by convenience.
Engaging visuals are critical for your e-commerce site. They help increase time on the page, engagement with product pages, add-to-cart rates, and, ultimately, conversion rates. But getting shoppers to your site is half the battle. Whether you are using organic social media posts, paid social media campaigns, email sequences, display
Changing patterns of consumer behavior means furniture retailers now, more than ever, need to focus on engaging more deeply with their customers to build loyalty, drive in-store and online traffic, and uncover a steady flow of sales and marketing opportunities. New research by Package AI investigates the role of engagement
Home furnishings retailers are discovering the power of text marketing messages to communicate effectively and revitalize their sales. By utilizing this powerful tool, they can innovatively engage with customers while creating opportunities for increased traffic and revenue growth. Here are six ways to use text to drive retail sales: Driving
Early predictions for retail sales in the coming year will be slower, and customers will be more deliberate in their
It’s not easy having difficult conversations at work. Tracy Jackson, HFA HR Strategist will help prepare you for these conversations.
You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different
When I started at HFA, the first picture I saw of David Gunn he was wearing a western shirt and
Long ago, you did not have to look far to find prospective employees for your organization. Even better, great employees
Are you looking for ways to train your sales team and fill their pipeline? We have brought together a group of experts to share their
Unlock the secrets of Pinterest. Join us for an exclusive webinar with Pinterest to learn how you can use Pinterest to drive more qualified traffic,
