Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers, it can be a powerful way to reach shoppers who are close enough to visit your showroom. But it only works when you understand what it actually is, follow a
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no longer step through your doors to browse. They arrive informed, having spent weeks saving inspiration boards, reviewing room layouts, and comparing styles online. Most importantly, they don’t view your digital
Furniture merchants spend heavily to bring shoppers into stores and onto their websites. They invest in search, promotions, social media, and showroom and website experiences. Yet one of the biggest factors shaping where a customer chooses to shop may still be missing from those efforts: how they can pay. Payment
Digital marketing gets most of the attention in traffic conversations, but furniture remains a category where physical experience matters. Customers still want to sit on the sofa, test the recliner, compare finishes, feel the mattress, and picture how scale works in real life. That is why events, giveaways, and local
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting foot in a store. They browse retailer websites, compare prices, read reviews, and seek inspiration across social platforms. By the time they arrive at a showroom, many have already narrowed
Furniture retailers do not need more random posting. They need content that earns attention, creates intent, and gives shoppers a reason to click, call, or come in. That is why short-form video is such a practical opportunity right now. HubSpot reports that short-form video is the highest-ROI content format among
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer email addresses and cell phone numbers from past purchases, deliveries, financing applications, or loyalty programs, you already own one of the most powerful digital marketing tools available today. The mistake
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a significant portion of website traffic across industries, often outperforming social media and many paid channels over time. For furnishings retailers, search visibility directly affects how brands are discovered, researched, and
For many furniture retailers, slow weekday traffic is a familiar hurdle. However, what if the solution was not another discount, but a lifestyle-driven experience that taps into one of today’s most powerful consumer trends—wellness? Increasingly, health-conscious shoppers are looking beyond aesthetics and value. They want products that support their well-being,
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one. With Social Mirror ads, you can turn your Instagram, Facebook, or TikTok posts into powerful, clickable ads that reach thousands beyond your followers. It’s your brand, content, and style, just
Retailer-focused education will explore AI, marketing, operations, customer experience, tariffs, and business growth The Home Furnishings Association (HFA) will present
A sweeping Russia sanctions law signed just last month (The Graham Act) is now largely on hold, and the details
The Home Furnishings Association (HFA) is excited to announce that nominations are now open for the 2027 HFA Pillar Awards.
It’s 9:47 on a Tuesday night. The kids are finally asleep, and a woman who sat on your sofa last
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
A beautifully merchandised room turns heads — but an intentionally merchandised showroom sparks inspiration and communicates your brand identity in ways a logo never could.
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
