Retail furniture today presents challenges. The rise of online shopping, a sluggish housing market, and reduced foot traffic due to low consumer confidence all put pressure on traditional furniture retailers. But even when traffic is down, opportunities exist. The most successful brick-and-mortar retailers understand that growth doesn’t only come from
eCommerce has transformed how people shop, offering convenience, variety, and competitive pricing. With just a few clicks, consumers can browse and purchase products from anywhere they are. However, despite the undeniable success of online shopping, many eCommerce brands are now recognizing the value of having a physical presence as a
As a brick-and-mortar furniture retailer, staying ahead of marketing trends is crucial to driving traffic and increasing sales. With the rapid evolution of digital technologies and AI, there are more innovative ways than ever to attract customers to your store. Let’s explore effective strategies, emerging 2025 marketing trends, and practical
Few elements are as influential in retail business as branding. Often confused with marketing, branding is a cornerstone of successful business strategy. It’s the narrative that connects your store with its customers, fostering loyalty and driving growth. This blog delves into the core principles of effective branding, emphasizing the importance
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
In the ever-evolving world of digital marketing, two terms frequently surface: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Both play crucial roles in driving online visibility and traffic but differ significantly in approach and execution. Understanding these differences is key to leveraging each strategy effectively. What is SEO?
The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online) is becoming harder every year. We’ve got you covered if you’re struggling with ideas to improve your furniture store marketing. Check out these 8 tips to supercharge your market penetration
Home Furnishings Retailers are always looking for new and innovative ways to drive website traffic and boost sales. Both organic and paid advertising strategies play vital roles in achieving these goals, but mastering how to effectively utilize both can be challenging. This guide will explore key insights shared by industry
When utilizing digital marketing, success doesn’t happen by chance. It’s the result of careful planning, strategic thinking, and a deep understanding of your audience and objectives. As retail furniture dealers, having an effective digital marketing plan is not just a choice; it’s the foundation for building a strong online presence
Home furnishings retailers constantly adapt to new and innovative ways of transacting with customers. With the pandemic pushing consumers towards online shopping, many retailers have faced challenges when collecting payments from customers who purchase home furnishing products, and navigating the world of virtual payments can be overwhelming. In this blog
In today’s competitive retail environment, managing operational costs is more than just a best practice—it’s a survival strategy. For furniture
In a compelling op-ed for InsideSources, former U.S. Representative Drew Ferguson (R-GA) emphasizes that President Trump’s renewed tax reform agenda
Cash flow. It’s the lifeblood of every business, and for home furnishing retailers, it’s no different. In a competitive industry
A concerning reality persists in furniture and mattress retail: between 60-80% of furniture shoppers and 30-50% of mattress shoppers walk
As President Trump marks his first 100 days in office, the home furnishings industry, like many other industries, is closely
Managing Cash Flow Fluctuations in Turbulent Times Cash flow can make or break your business — especially in retail. From economic uncertainty and changing consumer
Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for
MEMBER-ONLY DISCUSSION: Technology & Data Connect with other HFA member retailers to share the challenges and successes you are experiencing
MEMBER-ONLY DISCUSSION: Expense Management Connect with other HFA member retailers to share the challenges and successes you are experiencing in
