Most people outside of the home furnishing industry have a distorted view of the fantastic and vast career options that exist within the industry. Exposure to opportunities and career potential can improve the desirability and availability of talent. One way to increase the pool of viable candidates is to create
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
In a price-driven retail environment, it’s easy to assume customers won’t spend beyond the lowest advertised price. In furniture retail,
When service contracts are presented alongside customer furniture selection, they feel natural and valuable. When they are saved for the
HFA Announces the 2026 Pillar Award Winners The Home Furnishings Association (HFA) is proud to announce the recipients of the
Earlier today, the U.S. Supreme Court ruled (6–3) that the International Emergency Economic Powers Act (IEEPA) does not grant the
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
MEMBER-ONLY DISCUSSION: Sales Management Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business
Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike
