For many furniture retailers, slow weekday traffic is a familiar hurdle. However, what if the solution was not another discount, but a lifestyle-driven experience that taps into one of today’s most powerful consumer trends—wellness? Increasingly, health-conscious shoppers are looking beyond aesthetics and value. They want products that support their well-being,
Marketing
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn anonymous online shoppers into real-world buyers in your showroom. Your website is working. You’re running promotions, posting on social, and running digital ads. And you’re getting the clicks to prove
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of digital business, artificial intelligence (AI) has emerged as a transformative force, reshaping SEO, marketing strategies, and advertising practices. With the ever-increasing sophistication of AI tools, businesses can enhance their digital
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving technology and customer expectations will fall behind. To thrive, retail marketers must proactively adopt strategies that blend personalization, immersive experiences, and ethical practices. Below are the top trends shaping the
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without blowing the ad budget. That’s where Pay-Per-Click (PPC) advertising comes in. When used strategically, PPC can turn searches into sales, especially in the high-consideration world of home furnishings. But here’s
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of the most powerful tools in a furniture retailer’s digital strategy. It’s where your brand story lives, where your expertise shines, and where today’s search-first customer begins their journey toward buying
Shopping for furniture is a universal experience, yet the way different generations approach this process varies significantly. From Gen Z to Baby Boomers, each group brings unique habits, priorities, and preferences. By understanding these differences, retailers and marketers can tailor their strategies to better serve their diverse customer base. In
In a business where visual storytelling is everything, furniture retailers and manufacturers are increasingly turning to AI image generation to improve how they work and sell. While AI has made headlines for writing content or automating customer support, its most transformative impact in the home furnishings space may be in
Today, every marketing dollar counts, and department heads are held accountable for those dollars, making every decision count. For home furnishings retailers navigating long sales cycles, high price points, and increasingly digital-savvy shoppers, the path to growth no longer succeeds with guesswork or weeks to months of trial and error.
As a home furnishings retailer, every dollar counts when it comes to marketing. You want to ensure that your efforts lead to tangible results, whether increased sales, more leads, or a stronger brand presence. Measuring your digital marketing campaigns’ return on investment (ROI) is essential to knowing what works, what
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Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
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