In furniture buying today, shoppers are more informed, selective, and skeptical than ever before. They’re not simply buying a sofa or a mattress—they are investing in brands that earn their trust, understand their lives, and share their values. The question facing every furniture retailer is clear: how can they differentiate
The Customer Journey is No Longer Linear Picture this scenario: A customer sees your sectional sofa on Instagram. She clicks through to your website on her phone, browses the dimensions and fabric options, but doesn’t make a purchase. The next day, she visits your physical store, sits on that exact
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even step into your showroom. The good news? With the right digital marketing channels, you can quickly turn those clicks into customers. After working with furniture retailers across the country, Dovr
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase? That’s where retargeting campaigns come in – a powerful digital marketing strategy that gives you a second chance to convert those interested visitors into paying customers. In fact, retargeting is
For many furniture retailers, slow weekday traffic is a familiar hurdle. However, what if the solution was not another discount, but a lifestyle-driven experience that taps into one of today’s most powerful consumer trends—wellness? Increasingly, health-conscious shoppers are looking beyond aesthetics and value. They want products that support their well-being,
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn anonymous online shoppers into real-world buyers in your showroom. Your website is working. You’re running promotions, posting on social, and running digital ads. And you’re getting the clicks to prove
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of digital business, artificial intelligence (AI) has emerged as a transformative force, reshaping SEO, marketing strategies, and advertising practices. With the ever-increasing sophistication of AI tools, businesses can enhance their digital
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving technology and customer expectations will fall behind. To thrive, retail marketers must proactively adopt strategies that blend personalization, immersive experiences, and ethical practices. Below are the top trends shaping the
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without blowing the ad budget. That’s where Pay-Per-Click (PPC) advertising comes in. When used strategically, PPC can turn searches into sales, especially in the high-consideration world of home furnishings. But here’s
In an industry where design inspiration and shopper trust drive every sale, a well-run company blog can be one of the most powerful tools in a furniture retailer’s digital strategy. It’s where your brand story lives, where your expertise shines, and where today’s search-first customer begins their journey toward buying
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a
Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer
As we turn the page toward 2026, California employers, including home furnishings retailers, are once again preparing for a fresh
Winning the hearts and loyalty of customers takes more than just offering attractive products or competitive pricing. It demands a
Coaching That Closes: How to Develop High-Performing Sales Associates Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail
Selling Like a “Million-Dollar Writer” What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic.
