Personalization has moved from a nice addition to a core expectation in modern retail. Customers want brands to understand their preferences, respect their time, and offer experiences that feel relevant and helpful. At the same time, shoppers are more protective of their privacy than ever. They are quick to sense
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
Harnessing the Power of AI and Transforming Your SEO, Marketing Strategies, and Retail Advertising In the rapidly evolving world of digital business, artificial intelligence (AI) has emerged as a transformative force, reshaping SEO, marketing strategies, and advertising practices. With the ever-increasing sophistication of AI tools, businesses can enhance their digital
Retail marketing in 2025 and beyond will be defined by a simple truth: brands that fail to align with evolving technology and customer expectations will fall behind. To thrive, retail marketers must proactively adopt strategies that blend personalization, immersive experiences, and ethical practices. Below are the top trends shaping the
As industries continue to adapt to digital transformations, the furniture sector has witnessed a significant shift from traditional brick-and-mortar stores to dynamic online platforms. In 2024, online furniture sales in the U.S. alone soared to approximately $96.5 billion, demonstrating a clear consumer preference for digital furniture shopping experience solutions and
Retail marketing enters a transformative era driven by rapid technological advancements, evolving consumer expectations, and an intensified demand for personalization, convenience, and sustainability. As we look ahead to 2025 and beyond, retailers must navigate a dynamic environment where innovation and adaptability are no longer optional but essential. From AI-powered personalization
According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture companies with a seamless and engaging digital experience. Shoppers today expect more than just attractive furniture—they want inspiration, customization, and convenience throughout their buying journey. Meeting these expectations isn’t without
We’ve worked with many top 100 furniture retailers, and while each has its own approach, they all share a common goal: creating a memorable customer experience that drives sales. Balancing this with cost control can be challenging, and introducing new tech—especially 3D—can feel daunting. However, when creating a winning game
STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness. In today’s fast-paced furniture market, where retailers continuously evolve to engage with furniture buyers, it takes more than strong sales offers or a wide product selection to beat the competition. To truly stand out, you need marketing strategies that connect with your
For centuries, retail was a pretty straightforward proposition. Merchants opened stores, and customers came to those brick-and-mortar locations, browsed with the help of a knowledgeable sales associate, and went home with their purchases. While that model is still at the heart of modern merchandising, today, the most successful retailers pair
As the policy landscape around tariffs continues to evolve, the Home Furnishings Association is closely monitoring developments that may affect
You don’t need another research firm telling you what happened last quarter. You need a heads-up on what’s coming so
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
On October 10, 2025, U.S. Customs and Border Protection (CBP) issued CSMS # 66492057 to implement guidance around Proclamation 10976, which
Shaping the Customer Experience with Consumer Study Data Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.
Immersive Retail: Inspiring Customers with 3D, AR & VR Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to
