As a sales manager, it is essential to understand the power of furniture protection plans when closing the sale. Knowing how to leverage these plans can be instrumental in getting customers on board, as they offer peace of mind for big purchases and provide additional income for your store. In
Sales training is essential for any salesperson but is especially important in the furniture industry where the products can be expensive and complex. Not only do salespeople need to have a deep understanding of the products they are selling, but they also need to be able to effectively communicate the
The retail furniture industry is a robust and vital sector of the U.S. economy, providing American consumers with a diverse range of products to suit their particular preferences and budgets. Statista said the U.S. furniture market was valued at $229 billion in 2021. According to a 2021 report by Furniture
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to meet customer needs and deliver great experiences every time. We often find that while most retail organizations may want a robust training program, they must figure out where to start.
Early predictions for retail sales in the coming year will be slower, and customers will be more deliberate in their purchases. But there is good news. A majority of buyers who purchase furniture will be in-store. The first and most obvious reason is that customers want to feel and try
Stores need to have an edge over the competition. A strong sales team can mean all the difference in keeping your customers happy and coming back for more, so you must find ways of making them successful at what they do best! A salesperson’s confidence, communication skills, and product knowledge
A shift in retail is moving faster than any other trend we have witnessed that customer interest is moving from products to relationships. This shift is great news for retailers if they know how to adapt to their customer wants. Let’s look at a few numbers: These numbers are staggering
Stacy Hafliger, VP of Training & Performance with ProtectAll, shares tips for creating a sales training program to drive performance, employee satisfaction and build your customers’ confidence during their shopping experience.
Experiential selling involves serving as opposed to selling to customers. It creates a shopping experience that reflects the incomes and lifestyles of target customers; learning what their wants and needs are, in turn, can create a unique shopping experience that provides a strong and lasting competitive edge. Many factors go
Retailers across the country all share the same goal: get the right customers in the door, physically or digitally, without
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture
On September 29, 2025, the White House announced sweeping tariffs under Section 232 targeting imports of timber, wood products, furniture, and cabinetry.
Your website’s getting clicks, but are you getting customers? Clicks are nice, but conversions pay the bills. Here’s how to turn
A 50-day study on furniture imports that could reshape the competitive landscape for U.S. retailers. While details remain limited, the
Developing Tomorrow’s Leaders Today The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
Navigating Leadership in a Family Business Stepping into greater responsibility within a family business comes with unique opportunities—and its own set of challenges. From
The long-term success of every retail business depends on one thing: its people. Preparing the next generation of leaders isn’t
MEMBER-ONLY DISCUSSION: Family Business Dynamics Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family
