Sales


Sales success in business and life is not a matter of chance—it’s built on a foundation of strong guiding principles. Certain fundamental sales principles apply universally, whether you’re a sales professional striving to close more deals, a leader shaping a high-performance team, or an individual looking to improve personal discipline.


Selling furniture isn’t just about having great products on the showroom floor—it’s about having a game plan. A solid sales strategy ensures every customer interaction moves toward closing a deal. At HFA Sales Academy, we believe that sales professionals in the furniture industry need a structured approach to maximize their


As consumers become more tech-savvy, they are opting to shop for furniture online. Sometimes, this is done to decide if they want to visit the physical store. However, selling furniture online comes with unique challenges. To succeed in this competitive market, furniture retailers must leverage best practices that enhance customer


Online shopping is far from perfect. Customers frequently encounter frustrations that can lead to abandoned carts, negative experiences, and lost business for retailers. Understanding and addressing these pain points effectively is crucial for businesses aiming to stay competitive. Here, we explore consumers’ three key eCommerce frustrations when shopping online and


Customer expectations are higher than ever. Equipping a sales team with tools to elevate customer satisfaction is not only a good idea – it’s essential. Leveraging technology like a sales support app is a simple and powerful way to enhance efficiency and accuracy while improving the overall customer experience, which


Top 100 retailer and HFA Member Bob’s Discount Furniture has set a new benchmark with its innovative flagship store in Somerville, Massachusetts. This 38,000-square-foot location isn’t just a store—it’s a furniture shopping experience. With its forward-thinking design, unique customer engagement strategies, and commitment to community, Bob’s has reimagined what furniture


During the pandemic, the shift to digital shopping became a lifeline for consumers, marking a significant turning point in the way home furnishings are discovered and bought. While today furniture shoppers once again prefer to shop in stores, they’ve integrated digital aspects into their shopping journey. As furniture retailers invest


According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is


In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year on a positive note. However, as the same obstacles persist with no end in
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