In an era where technology shapes every aspect of business, furniture store owners are poised at a unique intersection of traditional retail and digital innovation. The key to thriving in this landscape lies in embracing technological advancements. This blog aims to explore the importance of integrating technology into the sales
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
The formula is fairly easy when considering strategies to increase sales in the retail furniture store environment. Sales = Customer Visits x Close Ratio x Average Sale. Increase your close ratio and average sales, and overall sales naturally increase. The easiest way to increase close ratio and average sales is
Approximately 40% of the U.S. population has less-than-perfect credit1, with credit scores that range from 550-700 amid the broader FICO scale of 300-850. Although these everyday Americans typically have dependable and full-time income, they fail to meet the criteria of prime lenders. When a prime lender declines credit for these
Launching an eCommerce program requires an investment in human and financial resources, but the return promises to more than recoup that outlay. More importantly, ignoring an online sales channel could soon come at a steep cost: A downturn in revenue as more buyers take their business to competitors with an
eCommerce has become essential for home furnishing businesses to reach and engage with customers. However, despite the convenience and accessibility of online shopping for customers and retailers, eCommerce cart abandonment is a significant challenge. Online shopping carts’ average cart abandonment rate is a whopping 70%, signaling a need for
In recent years, the retail and eCommerce landscape has significantly shifted towards embracing and favoring digital-first experiences. This trend, spanning across industries from fashion to furniture, shows no signs of slowing down, with global retail eCommerce sales expected to grow by 56% over the next few years, reaching approximately $8.1
Are you looking for budget-friendly ways to refresh your home furnishings store without breaking the bank? You’re not alone! In this blog post, we’ll give you ten tips on how to be cost-effective when updating the look and feel of your home furnishing store. From rearranging departments to signage and
Lifestyle Merchandising begs the question, “Who Lives Here”? It taps into your customers’ emotions, allowing them to fall in love with a vignette without knowing why. In this blog, we will dive into understanding the Psychology of Lifestyle Merchandising for furniture retailers, and by doing it right, you will tap
The Direct-To-Consumer (DTC) market has grown 75% over the last two years, surpassing $200B. DTC provides excellent flexibility to offer more affordable and effective choices with improved profit margins and reduced costs. In this article, we will review the growth of Direct-to-Consumer product options and how they will increase profitability
What if you’re sitting on one of your store’s most valuable marketing assets—and not using it? If you’re like most
Friday, October 24 – Monday, October 27, 2025 HFA Retailer Resource Center, 1st Floor, Plaza Suites The Home Furnishings Association
Decision-making is a daily responsibility when you are an owner or manager in a home furnishings business. However, not all
The success of your business often hinges on the people working the floor, managing deliveries, handling customers, and selling products.
HFA’s newest Solution Partner, Metropolitan Warehouse & Delivery, has spent decades perfecting the art of moving furniture. What started as
Smarter Media Strategies for Furniture Retailers In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly
Winning in the Age of AI for Retail SEO Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers
In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering
Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must
