Your Website Isn’t Dead—But It’s Not Where Growth Happens Anymore Let’s start with an uncomfortable truth: you’ve probably spent years perfecting your e-commerce website. Faster load times, better product photography, streamlined checkout, and improved navigation. And while those investments still matter, they’re no longer the primary driver of growth. The
Running a furniture store today isn’t easy. Shoppers have endless options, and they’re scrolling, searching, and comparing before they even step into your showroom. The good news? With the right digital marketing channels, you can quickly turn those clicks into customers. After working with furniture retailers across the country, Dovr
Tired of chasing influencers who ghost you or charge more than your showroom sofa? Good news: you don’t need one. With Social Mirror ads, you can turn your Instagram, Facebook, or TikTok posts into powerful, clickable ads that reach thousands beyond your followers. It’s your brand, content, and style, just
In home furnishings retail today, it’s no longer enough just to advertise the products you carry. If you’re a furniture retailer looking to get real ROI from Facebook and Instagram ads, these three proven paid ad strategies will help you drive results, build your brand, and grow your business. Become
Home furnishings retailers must leverage multiple online platforms to effectively reach and engage their target audience. With consumers turning to visual inspiration, social interaction, and search-driven purchasing decisions, selecting the right marketing channels is crucial for success. Digital marketing platforms like Instagram, Pinterest, Facebook, Google Ads, Houzz, YouTube, and email
In a world where inspiration is just a scroll away, social influencers are redefining how we design our spaces and choose furniture. Nearly 6 in 10 people planning to buy furniture in the next year admit that influencers play a role in their decisions. And for Millennials, the generation driving
As a brick-and-mortar furniture retailer, staying ahead of marketing trends is crucial to driving traffic and increasing sales. With the rapid evolution of digital technologies and AI, there are more innovative ways than ever to attract customers to your store. Let’s explore effective strategies, emerging 2025 marketing trends, and practical
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
2025 Will Be A Stellar Year for Furniture Digital Marketing! Who doesn’t love a glimpse into the future? If there were a marketing crystal ball or an advertising fortune cookie, it would certainly reveal the 2025 digital marketing forecast is set to be a groundbreaking year for digital advertising—especially in
Social media platforms have become pivotal for retailers to reach their target audience and drive engagement. Among these platforms, Pinterest stands out as a powerful tool, particularly for furniture retailers. With its visually oriented interface and vast user base seeking inspiration for home decor, Pinterest offers a unique opportunity for
The Home Furnishings Association (HFA) is closely following the latest developments surrounding the ongoing Supreme Court hearings on the legality
Visual merchandising has evolved significantly from traditional window displays and static store layouts. What used to rely solely on creativity
The retail landscape is more competitive and dynamic than ever, especially in the furniture space. Retailers invest significant resources to
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025:
On December 10, the U.S. Department of Justice (DOJ) submitted a key response in the Court of International Trade (CIT)
The Right Way to Use AI in Retail Marketing (and What to Avoid) Artificial intelligence is rapidly reshaping marketing and its impact on retail
Building a Brand Shoppers Believe In: Authentic Storytelling Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders
