Customer Experience


Home is where the heart is—and it’s as unique as the people who live in it. From functional minimalism to bold design statements, interior design, home décor, and organization reflect personal tastes and lifestyles, driving growth in these sectors globally and in the US. North America alone accounts for $60


eCommerce success hinges on more than just having an online storefront—it requires a seamless, scalable, and customer-centric platform. The shift to advanced eCommerce platforms is not just a trend; it’s a necessity for businesses aiming to meet evolving consumer expectations. We will explore how platform optimization transforms the customer experience,


Top 100 retailer and HFA Member Bob’s Discount Furniture has set a new benchmark with its innovative flagship store in Somerville, Massachusetts. This 38,000-square-foot location isn’t just a store—it’s a furniture shopping experience. With its forward-thinking design, unique customer engagement strategies, and commitment to community, Bob’s has reimagined what furniture


According to a 2024 survey, 86% of consumers start their research online. This statistic highlights the importance of providing furniture companies with a seamless and engaging digital experience. Shoppers today expect more than just attractive furniture—they want inspiration, customization, and convenience throughout their buying journey. Meeting these expectations isn’t without


We’ve worked with many top 100 furniture retailers, and while each has its own approach, they all share a common goal: creating a memorable customer experience that drives sales. Balancing this with cost control can be challenging, and introducing new tech—especially 3D—can feel daunting. However, when creating a winning game


Today, customer expectations are higher than ever in eCommerce shopping. While online shoppers appreciate seamless website navigation, competitive pricing, and diverse product selections, their ultimate satisfaction often hinges on a less visible but critical aspect: final mile delivery. This last leg of the delivery process, where products journey from a


In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year positively. However, as the same obstacles persist with no end in sight, these businesses


Customer loyalty is a big deal since it affects your business growth rate, sales numbers, and much more. Furniture retailers are constantly looking for ways to increase customer loyalty. Many do this through rewards programs, financing options, discounts or sales, and great customer service. While these common methods can help,


The furniture retail landscape is evolving rapidly, breaking down the traditional barriers that once separated B2B (business-to-business) and DTC (direct-to-consumer) operations. As these silos dissolve, a more interconnected ecosystem is emerging. Home furnishings retailers increasingly recognize the value of integrating these channels to create a seamless experience for wholesale buyers,
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